The archive
Where Cuban Culture Became Cuban American History
José "Pepe" M. Díaz was born in Yaguajay, Cuba. He learned his craft in the mesones of Spain, then brought it to Miami and, in 1973, to Key West. The Díaz family became Conch: the Cuban Club, Tony's Grocery, and the deli counter where regulars came for Cuban coffee and sandwiches. That continuity was preparation. In 1986, El Mesón de Pepe opened on Duval Street. In 1997 it moved to Mallory Square, where it remains—a permanent site of Cuban American heritage.
The table has held that purpose for nearly four decades. Cuisine as cultural expression; the Salsa band, the mojitos, and the recipes as living tradition. We assume the weight of that history. We do not merely reference it.
Buen provecho.
40 Years in Business · 30 Years at Mallory Square
El Mesón de Pepe: A Timeline
Mid-1970s–1980s
The Foundation
Cuban Club, Tony's Grocery, and a modest deli counter where regulars gathered for Cuban coffee and sandwiches. The Díaz family became Conch by working, serving, and staying.
1980s
The Dish That Funded the Dream
"El bolito"—yellow rice, black beans, ground beef, fried sweet plantain, and bread. This affordable meal became a big seller and helped finance the restaurant.
1986
First El Mesón Opens
The family purchases Papa's Place and opens at 1215 Duval Street, Key West. Small, family-run, built on persistence. Pepe cooks, Kachi works the front, children help.
1987
Fire and Rebirth
The restaurant burns down on July 4th. The entire family works together to rebuild.
Late 1987
Reopening for Fantasy Fest
Reopens within the same year, just in time for Fantasy Fest. Tenacity and community support carry them through.
1994
Building a Long-Term Team
David Robleto (chef) and Laura Robleto (cook) join. The menu, quality, and family spirit remain the same. Transition to a stable, professional operation.
1997
Move to Mallory Square
El Mesón expands to 410 Wall Street. More seating, larger space, a permanent home for Cuban American heritage in Key West.
2017
20 Years at Mallory Square
The family celebrates 20 years at Wall Street. After a major hurricane, the restaurant stays open, serving hundreds of free meals to the community.
Present
40 Years in Business · 30 Years at Mallory Square
Celebrating 40 years since opening on Duval Street and 30 years at 410 Wall Street. Many staff have been with the restaurant for decades. The lease with the city has been extended, securing the future. The table carries the purpose forward.
Explore our Cuban restaurant menu in Key West or return to El Mesón de Pepe home.